Below is a collection of sales training videos. Our sales training videos are available for a free preview. See also our Free Gift below.

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Sales Is Not a Dirty Word The face of sales is changing. . . Sales Is Not a Dirty Word is an innovative training program that helps people understand the basics of consultative selling. Using humorous examples everyone can relate to, Sales is Not a Dirty Word teaches simple, practical sales techniques that can be applied to every client transaction. The film discusses insights into a different approach to selling – one based on service and knowledge, rather than an ability to push products. Whether participants are in customer service, new to sales, or seasoned pros, Sales Is Not a Dirty Word will help your employees sell with their customers’ best interests at heart. Key Learning Points: Everyone is in sales. Be willing to serve others. Know your stuff! Learn about your products and customers. Be a professional with a consistent method. Use the C.O.N. strategy: Consider customers' needs, Offer your expertise and Note the next steps. 18 Minute / Code: ST/ Rent for $199.00 Purchase for $595.00

Breaking Competitive Accounts: The Seven Critical Sales Actions Break through typical sales responses and land those hard-to-get accounts!  Now your sales force can learn to get ahead of the eagerly awaiting competition of the '90s, land those hard-to-get accounts, and increase market share by implementing the tactics of winning over business instead of walking away defeated. Let international sales training consultant Skip Normand reinforce to your sales team how most of your organization's new business potential depends on their ability to consistently capture competitive business. How-To Training Points: How to use a campaign theme to develop a strong price/value perception How to reposition the competition and maintain control How to avoid the most common lost sales patterns How to form a planner to stay on track Training Package Includes: 23 minute Video or linear DVD/ Training Leader's Guide Purchase VHS or DVD (Linear) $595.00 Rent VHS Or DVD  for 5 business days $295.00

Butkus And Smith On Sales Put your sales people in a receptive mood for learning with this classic business "music video" starring former pro football players Dick Butkus and Bubba Smith. This hilariously funny award-winning short will kick off and unify your next sales meeting, shattering any remnants of "new class" tension. 9 min. Purchase VHS $295.00 Rent VHS $150.00

Can You Help Me? II If your employees haven't experienced it already, the day will come when they will lose a sale. Maybe they didn't know their product as well as they could, they weren't as friendly as they should have been, or perhaps the customer just didn't like their style. Can You Help Me? is a complete retail sales training program that can help reduce those problems and teach your employees valuable tips to increase the number of sales and satisfied customers! A good relationship between successful salespeople and their customers is built on trust. This major element of sales success is highly emphasized in the program. With this video, you can promote two qualities of trust in your salespeople-trust in their own abilities to satisfy a customer's purchasing needs and trust that results from the customer/salesperson relationship. Key Training Points Know your products Greet customers with a sincere smile Discover and meet customer wants and needs consistently Present benefits before features Overcome objections Learn the six most vital steps of selling Close the sale Make slow days productive Define the two kinds of trust that make salespeople successful Length: 23 min. Available in DVD or VHS Purchase price $595.00 One Week Rental $295

Ask For The Order - a New Sales Training Video on the Most Critical Skill: Closing Research has clearly shown that if you don't ASK FOR THE ORDER, your probability of Closing is less than 20%. Do you remember the old parable: "Give them a fish and they'll eat for a day, teach them how to fish and they'll eat for a lifetime." Well, closing the sale is the same thing. Teach your salespeople how to improve their sale closings and you give them and your organization a gift for a lifetime- consistently much higher sales. And Closing is all about ASKING FOR THE ORDER. That's why noted sales trainers, authors and consultants Arthur R. Bauer and Gerald L. Manning have teamed up to produce a brand new high powered video-based sales training course entitled ASK FOR THE ORDER! (We've branded the course AFTO). AFTO is designed to work with ALL selling strategies with all salespeople - rookies and veterans, field sales, or telemarketers. This video shows your salespeople how to get the order they have been working on and earned, rather than letting the competition have it. With 11 realistic vignettes in diverse business settings with 43 different actors, the video brings its message to everyone in sales: rookies, veterans, field sales and telemarketing reps. Expert commentary by Art Bauer supplements the demonstrations of right way/wrong way closing techniques and the illustrations of selling skills for objections, buying signals, and closing questions. AFTO Components AFTO is a "Sales Training Meeting in a Box" and includes all the training elements needed to run an engaging, informative and fun session: Instructor's Kit 26-minute AFTO Video, 38-page Training Leader's Guide CD-ROM with Training Leader's Guide, Participant's Workbook & 22-slide PowerPoint« presentation Meeting Kit 25 - AFTO participant buttons ("I AFTOàdo you?) 25 - AFTO note pads 25 - AFTO Reminder Cards 25 - Certificates of Completion 1 - 12" x 24" 4-color AFTO Poster, suitable for framing ("I AFTOàdo you?)  Purchase DVD or VHS 795.00 Rent VHS or DVD $295.00

The Gate Keeper: A Meeting Opener on Selling Take a light hearted look at three sales representatives, all needing to speak with Jim. Their challenge - a gate keeper of the highest order - HELEN. What is a Gate Keeper? The one who keeps you from the real decision maker! See what approach they use and who succeeds and why. This is a must see for anyone who uses the telephone and needs to get past The Gate Keeper. Length: 8 min. Purchase DVD $295.00 Rent DVD for 5 business days $125.00

Get Out There and Sellll: 6 minute Meeting Opener Participants beginning a training program or attending a training session often come to the session with preconceived notions regarding the subject matter. This hilarious meeting opener starring Tim Conway has been designed instead, to help participants relax and put aside their notions so that they can gain the full benefits your organization's training sessions were intended to give. Get Out There and Sellll. (6 minutes) Every sales manager will relate to this funny icebreaker as Tim Conway desperately attempts to motivate his sales staff to sell more, faster and better. Stopping at nothing, Tim's wild antics prove negative consequences as his sales force fights to "stay in the game". Sold as part of the Tim Conway Series for $295.00 on one DVD

Motorola Selling Concepts Training Video Increase your selling power and profit potential with the selling 'secrets' of international powerhouse Motorola, Inc. This series of four programs provides a structured, cumulative approach to understanding and using four basic selling concepts. Short vignettes featuring two types of selling (face-to-face and over-the-phone) are used to demonstrate the linkage between the four building blocks. Program 1: Identifying Needs and Opportunities (17 minutes) Challenges individuals to discover customer needs and opportunities, and then to develop a personal selling approach that will work for them. Explains the role of buyer and seller and provides ways to guide customers to recognize and reveal their own needs. Program 2: Demonstrating Features and Benefits (16 minutes) Defines and demonstrates how to make the necessary linkage between the customer's needs and the seller's product or service benefits. Program 3: Handling and Preventing Objections (16 minutes) Learn to turn negative responses into sales opportunities. Alerts salespeople to the appropriate responses that will avert misunderstandings and help to overcome objections. Program 4: Closing Concepts (16 minutes) Demonstrating how the close naturally follows in the sales cycle, this program shows how to choose among and utilize effectively techniques to finalize sales. Length: 65 min. Includes Training Leader's Guide and Handouts. Rent the four programs:$380.00  Purchase The Four Programs - total of 65 minutes,  $795.00  For a Free Preview email your request and information to service@communicationideas.com

The Sales Connection: 26 Training Videos - 13 hours of in-depth information and skills training The most complete video-based training program available on sales skills. In its 26 half-hour videos The Sales Connection offers you and your team all the critical sales knowledge and skills, from the relationship between quality, service and value, to total success in sales. Click here for details

The S.A.L.E. Series Formerly Known As SalesSmarts Series  About The S.A.L.E. Series: Sell smarter, not harder with this three module series featuring the easy-to-learn S.A.L.E. process. S - Set the stage A - Analyze needs L - Link to solutions E - Establish commitment   The S.A.L.E. Series consists of the following 3 modules(see below for details): Win The S.A.L.E. for Sales Professionals, Coach The S.A.L.E. for Sales Managers, and Support The S.A.L.E. for Service and Support Professionals Purchase the Whole S.A.L.E. Series of three modules - Complete Kit $2995.00 Purchase the Whole S.A.L.E. Series Videos Only $2895.00

Win the S.A.L.E. for Sales Professionals About the Program:   A part of The S.A.L.E. Series, Win the S.A.L.E. for Sales Professionals provides a comprehensive introduction to the basic sales process and is specifically designed for people who are new to sales or have limited sales experience. Learning activities include opportunities to explore and practice skills and strategies for responding to common sales situations. Using the S.A.L.E. process, participants take critical first steps toward successfully building rapport and managing the sales process.   The S.A.L.E. Process: S - Set the stage A - Analyze needs L - Link to solutions E - Establish commitment     Learning Point Highlights: Demonstrates using the S.A.L.E. process to make a sales call Shows how to respond professionally to questions and common objections Illustrates how to identify buying signals and successfully close sales Videos: The videos used in this program are: S.A.L.E. One Step at a Time for Sales Professionals (32 minutes) S.A.L.E. Putting it all Together for Sales Professionals(11 minutes) Complete Training Kit Components: DVD (includes full length video, companion SMART-START® Sales Truths, Insight Interview with Subject Matter Expert) Two VHS (Tape 1 - 32 minutes, Tape 2 - 11 minutes) Facilitator Guide (multiple agenda options) Facilitator Resources Reproducible Participant Materials Online Program Resources Trainer Pack Purchase the complete Training Kit for $1295.00 Purchase Video Only for $1195.00

Coach the S.A.L.E. for Sales Managers About the Program:   A part of The S.A.L.E. Series, Coach the S.A.L.E. for Sales Managers introduces the multiple roles, responsibilities, knowledge and skills required of an effective sales manager. Participants will experience a variety of learning activities, including opportunities to explore and practice skills and strategies related to modeling the S.A.L.E. process, setting goals and expectations, managing accounts and applying the coaching process.  The S.A.L.E. Process: S - Set the stage A - Analyze needs L - Link to solutions E - Establish commitment   The Four-step Coaching Process: 1. Identify the S.A.L.E. issue 2. Get agreement on the problem 3. Agree on an action plan 4. Follow up   Learning Point Highlights: Inspires managers to model the S.A.L.E. process for their teams Helps managers recognize and respond to their most common challenges Provides a four-step process for coaching sales professionals Videos: The videos used in this program are: S.A.L.E. One Step at a Time for Sales Managers (33 minutes) S.A.L.E. Putting it all Together for Sales Managers (11 minutes) Coaching for S.A.L.E. Success (12 minutes) Complete Training Kit Components: DVD (includes full length videos, companion SMART-START® Sales Truths, Insight Interview with Subject Matter Expert) Two VHS (Tape 1 - 44 minutes (two programs), Tape 2 - 12 minutes) Facilitator Guide (multiple agenda options) Facilitator Resources  Reproducible Participant Materials Online Program Resources Trainer Pack Purchase the Complete kit for $1295.00 Purchase Video Only for $1195.00

Support the S.A.L.E. for Support and Service Professionals About the Program:   A part of The S.A.L.E. Series, Support the S.A.L.E. for Service and Support Professionals is specifically designed for professionals who support sales teams in their organizations. This program introduces a basic S.A.L.E. process which gives participants a comprehensive approach to supporting the sales process. Learning activities include opportunities to explore and practice skills and strategies for upselling, referring business and responding to challenging customer situations.   The S.A.L.E. Process: S - Set the stage A - Analyze needs L - Link to solutions E - Establish commitment     Learning Point Highlights: Explains how to build trust with prospects and customers Demonstrates ways to maintain customer loyalty when handling complaints Describes how to recognize opportunities and "up sell" existing customers Videos:   The videos used in this program are: S.A.L.E. One Step at a Time for Service and Support Professionals (32 minutes) S.A.L.E. Putting it all Together for Service and Support Professionals (11 minutes) S.A.L.E.S. Supporting the Sales Process (14 minutes)   Complete Training Kit Components: DVD (includes full length video, companion SMART-START® Sales Truths, Insight Interview with Subject Matter Expert) Two VHS (Tape 1 - 43 minutes (two programs), Tape 2 - 14 minutes) Facilitator Guide (multiple agenda options) Facilitator Resources  Reproducible Participant Materials Online Program Resources Trainer Pack Purchase the Complete Kit for $995.00 Purchase Video Only for $895.00

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